Ed Greenberg, the outstanding intellectual property attorney, has posted a fantastically informative letter on why your stock agency is probably not really your agent, and why that is important.
One of Mr. Greenberg’s main points in much of his writing has been that language matters. It’s vital to say that photographers license their images, not sell them, for example. As this letter shows, he was right again–language does matter, a lot.
Mr. Greenberg is, for those of you who don’t know, a former EP contributor who has given loads of outstanding advice to photographers and other creatives. He is the person who made clear to me the importance of billing your Creative and Usage Licensing Fees separately (check out my next Creative Lube podcast later this month for more on that).
Thanks Ed, for continuing to fight the good fight.